Episode 9: What Consulting Firms Can Learn from a Real Estate Agent About Building Strategic Partnerships

On this special episode of the podcast, Asher Cohen, host of The Real Deal and one of Arizona’s top real estate advisors, joins Mike Grinberg, Co-Founder & CEO of Proofpoint Marketing, for a conversation that bridges two worlds: real estate and consulting.

Asher shares insights into how successful real estate agents cultivate strategic partnerships—and why consulting firms should pay attention.

They dive into:

-The art of building trust quickly in high-stakes environments
-How understanding your clients’ personal “why” drives better partnerships
-The role of empathy and listening in long-term business relationships
-Creating genuine value instead of transactional connections
-Why service-driven professionals win loyalty—even outside their own industry

Asher pulls back the curtain on tactics real estate pros use daily—like staying front-of-mind with value, reading between the lines of client conversations, and becoming a true advocate rather than just a vendor.

Whether you’re in consulting, marketing, or any service industry, this episode will challenge how you think about relationships and partnerships that actually move the needle.

 Listen now and discover how a real estate mindset might just transform your business.